Did you know up to 30,000 kilograms of unwanted vegetables and fruits are being disposed of at a wet market due to cosmetic filtering? That’s throwing gems into the bin! At The Oddinary, our mission is to turn overlooked food items and oddly shaped produce into delicious Oddinary-Worthy meals!

You must be thinking, but how?

We rescue odd looking, yet perfectly edible groceries and present them in curated blind boxes, at affordable prices. Each package not only surprise you with unique ingredients, but also includes creative recipes to inspire you! Our brand believes that every ingredient, no matter how odd, can be a catalyst for culinary creativity. Ensuring accessibility is our priority, you can buy Oddinary groceries through our app, guaranteeing an accessible experience for all. Join us in reshaping perceptions and making a positive impact on the environment. With The Oddinary, every purchase becomes a step towards a sustainable and flavorful future, where the beauty of imperfection is celebrated with every delightful discovery.

Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design