In Singapore, it is not uncommon to have stray cats or "neighbourhood cats". Although cute, it has led to increase of the stray population due to issues such as un-sterilisation and the lack of stringent rules and education surrounding pet cats.
Hence, this is where "Meowbox" comes in! This will be a new kit targeted to new cat owners, with supplies to help kick start their journey. With the help of "Meowvin", the brand mascot, we aim to create a brand dedicated to cats, all starting with an illustrated guidebook on care and tips on raising your first feline friend.