LUMINOUS
BRILLIANT
GLOW
LUMINOUS
BRILLIANT
GLOW
LUMINOUS
BRILLIANT
GLOW
Shermel
Phua Xian Ru
Shermel is a playful and quirky multidisciplinary designer who brings a touch of whimsy to every project. She specialises in illustration, graphic design and branding, crafting experiences that resonate and spark joy. During her free time, she enjoys jamming to music, gaming, and spending time with her beloved dogs.
Threaded
In a world where fast fashion prevails, where its impact on the environment is highly detrimental, “Threaded” is tailored for Gen Zs who embrace a whimsical and playful style, seeking to build a meaningful yet sustainable connection with their garments. This handy step-by-step guidebook allows one to extend the life of their clothes, yet foster a conscious relationship with the environment.

Embark on a playful and engaging journey with “Threaded”, as it provides easy-to-follow repair and upcycling instructions, breathing new life into old garments. As well on how to source for sustainable materials through insightful tips and connecting one with eco-conscious brands and environmentally friendly options.

Dive deep into the environmental impact of the fashion industry, guided by illustrations that portray the consequences of fast fashion, from carbon footprints to water usage to waste generation, while encouraging fashion consumers to make better informed choices. “Threaded” seamlessly weaves in the latest trends, ensuring creations are both fashionable and sustainable through the use of personal expression.

Beyond stitching and mending, "Threaded" is a personal narrative woven with illustrations, branding, and marketing skills. It goes beyond fashion, fostering a sense of fulfillment, personal connection, and commitment to a greener future in every creation.
Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design