DressEthics is an integrated campaign designed to promote sustainability and ethical practices in the fast fashion industry, pressuring major players to adopt change through mandatory labels and educational initiatives. Complementing this, the project includes an interdisciplinary motion graphic component titled “Modern Devotions.” This creative piece explores our societal "worship" of consumerism, idolatry, and workism through abstract artistic interpretations. By blending contemporary twists with traditional designs, “Modern Devotions” prompts self-reflection on how these ideologies shape individual behaviors and societal values. Together, DressEthics and “Modern Devotions” aim to foster critical discourse and introspection, advocating for a more ethical and sustainable fashion industry.
Watch the video here!